Skip to content

How it works

Media buying, simplified to a coin.

Running ads on premium news sites normally takes agencies, contracts and six-figure budgets. Digital Iron Dome pools thousands of supporters so a single coin buys the same inventory.

Light arcs spreading from one node across a globe

Coin economics

1 coin
Funds 100 verified ad views of a campaign video.
100 coins
Puts a campaign in front of 10,000 people on premium sites.
Monthly plan
Coins top up every month so your campaigns never pause.
10 free coins
Every new account starts with 1,000 views to allocate.

How it works

From your support to a changed mind in three steps

No media buying expertise needed. You choose the campaign, our technology does the rest.

  1. 01

    Fund views

    Buy coins once or monthly. One coin funds 100 verified views. Allocate them to any active campaign, or let us place them where they matter most.

  2. 02

    We place the message

    Our ad technology buys premium inventory on CNN, The Washington Post and 500+ sites and apps, targeting the audiences most exposed to disinformation.

  3. 03

    Track real impact

    Every impression, watch-time milestone and audience vote flows back to your dashboard, including viewers who say the video changed their mind.

Why it works

The reach of a media giant, the precision of a scalpel.

Hate spreads through algorithms. We use the same advertising infrastructure to counter it with facts, at the scale of 100M+ views a year.

  • Precision targeting

    Campaigns reach audiences by location, campus, age and interests, including the exact communities flooded with hostile narratives.

  • Premium, brand-safe inventory

    Placements on 500+ trusted publishers and apps where the message lands with credibility.

  • Transparent reporting

    Impressions, watch time and engagement reported per campaign, so you see where every coin went.

  • Measured persuasion

    Viewers vote on each video. We track who agrees, who disagrees and who changed their mind.

Fund a campaign
100M+
Views / year
500+
Publishers
40+
Countries

FAQ

Questions, answered

Still unsure? Email dev@digitalirondome.org and a human will reply.

Two ways to act

Your next 1,000 views are already free.

Create an account, get 10 coins on the house and put the first campaign in motion today. Representing an organisation? Book a strategy call and we will build the campaign with you.

Create free accountBook a strategy call

No commitment. Cancel monthly plans any time.